En este episodio conversamos con Sebastián Galanternik sobre la evolución del SEO hacia el GEO (Generative Engine Optimization) y cómo la inteligencia artificial está cambiando el juego del posicionamiento digital.
Ernesto Jara y Javier Yranzo exploran cómo adaptar los fundamentos del marketing a las nuevas tecnologías, destacando el uso de herramientas de inteligencia artificial y la ventaja competitiva de los marketeros senior.
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